Let’s make one thing clear, consumers are willing to pay extra for sustainability. Because of the young consumer’s attitude, fashion brand goals are now focused not only on human and animal but also on planet rights. Several studies demonstrate that this trend is spreading and the future of the pet fashion is environmentally friendly.
Eco-friendly literally means earth-friendly or not harmful to the environment, and it is a well-known concept not seriously considered until the last decade, especially in countries where the mass population is putting additional stress on the environment.
“Today’s consumers don’t want to buy a product, they want to buy a lifestyle”,Rishabh Chokhani.
Pet clothes future is eco-friendly
Millennials and the generations to come are more conscious than ever. Their shopping choices are based on the origins, composition, and consequences of the garment making process. Are these garments 100% organic? Where has this shirt been made? What do other people say about this brand? They have easy, instant and full access to information that helps them to live according to a more conscious way.
But this is not new. A 2015 poll by Nielsen concluded that ‘consumer-goods’ brands that demonstrate a commitment to sustainability outperform those that don’t. And despite Millennials live in one of the most difficult economic climates in years, they keep showing their willingness to pay extra for sustainable brands.
On the other hand, we treat our pets like humans, It is one of the consequences of the new millennial sensibility. Among other things, we are feeding our pets with organic food not only because we want to take care of them but because we are truly conscious about the impact of our actions on the planet.
So, what does it mean for a fashion brand to be more sustainable and eco-friendly? Our four lines have been developed in collaboration with the best local partners to guarantee the strictest quality standards and dress your pooch with the highest quality organic and sustainable materials